L’ORÉAL unveils its sustainability initiative in India

L'Oreal India- SBWA launch

L’Oréal India, on Wednesday publically announced its local sustainability initiatives of ‘Sharing Beauty With All’ (SBWA) for India, as a part of its long standing commitment to sustainable development and commitment to social progress.

SBWA is a universal project in which L’Oréal will take up a new stance in relation to its consumers, suppliers and communities. The priority for L’Oréal in India is to be a best practice leader in women’s empowerment, skill development and environmental sustainability.

“As we have ambitious plans for the growth of our business, the time is right to take a big leap forward and raise the bar for sustainability throughout our entire value chain. With this in mind, we are proud to announce the launch of Sharing Beauty With All, our new sustainability commitment for 2020,” Jean-Christophe LETELLIER, MD, L’Oréal India, told CSR Times. Envisioning the future success of SBWA, adding, “by 2020, we will empower every L’Oréal consumer to make sustainable consumption choices while enhancing the beauty of the planet.”

The SBWA program focuses on four broad pillars – Innovating sustainably, Producing sustainably, Developing sustainably and Living sustainably and it aims to achieve ambitious and quantified objectives by the year 2020.

L’Oréal India is already engaged with the local communities.  As per the 2014 status report, L’Oréal India was successful in reduction in water consumption per finished goods to 47%. “2,400 young women from disadvantaged sections of society have been provided with livelihood opportunities through the Beautiful Beginnings program,” the report mentions.

In India, L’Oréal is one of the largest private sector beauty trainer conducting 150,000 professional trainings in 2014. Also, L’Oréal India For Young Women in Science program is currently in its 12th year and has enabled 200 young women from economically challenged sections of society, to complete their graduation in a scientific field of their choice.

Bilal Hussain

bilal@csrtimes.com

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